From vision to voice to validation — a step-by-step sprint you can complete in under 2 hours per week.

📅 What You’ll Accomplish

Week 1: Foundation (≈ 90 minutes)

  • Founder’s WHY exercise (30 min)
  • Draft customer persona (30 min)
  • Identify product pillars (30 min)

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Week 2: Expression (≈ 90 minutes)

  • Develop mood board (30 min)
  • Define brand voice (30 min)
  • Draft one-sentence story (30 min)

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Week 3: Positioning (≈ 2 hours)

  • Map competitors (45 min)
  • Finalize pricing strategy (45 min)
  • Perfect elevator pitch (30 min)

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Week 4: Validation (≈ 2 hours)

  • Survey potential customers (45 min)
  • Refine based on feedback (30 min)
  • Complete creative brief (45 min)

🎯 Your Final Deliverable: The Creative Brief

A 1–2 page master document you can hand to designers, agencies, or investors. It includes:

  • Brand overview & mission
  • Target audience profile
  • Key messaging & value proposition
  • Visual guidelines & tone of voice
  • Competitive positioning statement

Why It Works for Busy Founders

  • 2 hours or less per week → move forward without burning out.
  • Bite-sized tasks you can tackle between calls or on weekends.
  • Tangible deliverables you’ll actually use in decks, pitches, and design.
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👉 Skip the agency bill. Skip the guessing. Build your brand in 30 days for $47.